Makeup Trends from Around the World

Asia:

• Korean Glass Skin: A dew-drenched look achieved with massive skin care steps while leaving the new skin shine look literally makeup-less.
• Japanese Pastel Eyes: An eye makeup palette that only dances on softly pastel shades with a hard graphic line and eyeliners.
• Chinese Opera Makeup: An eye-popping eyeliner that plays with unnecessary boldness, exaggerated facial features, rich colors, and intricate designs.

Europe:

• French Effortless Chic: A very natural look that somehow takes a damningly long time to do, produces a look of skin onto which no visible makeup has gone.
• Italian Glamour: Dramatic, smoky eyes are usually the norm, topped off with classic red or berry shades.
• Scandinavian Minimalism: Think fresh makeup, a good focus on skin as well as on beauty that’s laid-back and natural.

North America:

• American Contouring: A shine-like contouring application that defines the features through bronzer and highlighter.
• Canadian Dewy Makeup: Like Korean glass skin but much more natural and not so luminous.
• Mexican Bold Brows: Thick and well-groomed brows often filled in dark with a powder or pencil.

Africa:

• Egyptian Cat Eye: A winged eyeliner makeup look beautified by old Egyptian-colored makeup.
• Ethiopian Lip Plates: The tradition of wearing equipment on the lower lip that is often decorated with beads of other colors and patterns.
• Zulu Makeup: Great bold geometrical designs painted on the body and face.

South America:

• Brazilian Carnival Makeup: Bright, colorful makeup with added intricate designs in colorful and feather layers.
• Argentinian Red Lips: The Argentinean make-up consists of a dark, shaded, classic lipstick usually red.
• Peruvian Rainbow Makeup: An amalgamation of colorful shadows that gradate on the eyelids, inspired by that of the Andes Mountains.

Other Major Trends:

• Clean Beauty: Beauty products created with natural and organic ingredients devoid of harsh chemicals.
• Gender-neutral Makeup: Makeup that transcends traditional gender lines, enabling self-expression.
• Sustainable Makeup: Makeup and packaging that are environmentally friendly and consciously limit waste.